The impact of COVID-19 on small businesses has been huge and there is a long road ahead. But, now is not the time to give up on the fundamentals. We take a look at what marketing during a crisis means and how it can help your business weather the storm.
Brand stories help customers decide which brands align with their own narratives. But how do you know what story your brand is telling, and how can you change it? Let’s start by taking a closer look at what a brand story is.