A new CBD brand that was looking to establish their digital presence and grow sales. We designed and developed a custom e-commerce website and coupled it with a complex, narrative-driven marketing campaign including landing pages, video ads, blogs, and more.
To complement the elegant brand design that Root Wellness brought to us, we curated a set of fonts for them that paired perfectly with the crisp design of the site we were building and hinted at their future-forward approach to CBD.
Our goal for the Root Wellness website was to create a custom-designed portal that both showcased their stunning brand design and made shopping easy for their customers. We focused heavily on UX, ensuring that access to their store and products was ubiquitous throughout the site, while also creating content-rich pages to tell the brand’s unique story.
Throughout the design process, we came at the site from a mobile-first perspective. Before launch, we spent significant time optimizing across a range of resolutions to ensure that the site, and the products, looked great on any device.