One of the top boutique addiction recovery centers in the Newport Beach and Long beach areas. We gave them a fresh brand redesign to go with an expansive new SEO-driven website and multi-platform marketing campaign, aimed specifically at increasing out-of-state leads.
The first step in our brand overhaul for Gratitude Lodge was a new logo and color scheme that aligned with the core of their brand story. In creating their brand kit, we focused on the sense of compassion and community that they instill in their residents and the gorgeous, sunny surroundings of Southern California.
To complement their new branding, we curated a selection of fonts for Gratitude Lodge that spoke to their consummate professionalism as recovery experts, while maintaining a light, airy feel that echoes their seaside location and focus on outdoor activities.
As part of their rebrand, Gratitude Lodge needed a full selection of new printed materials to distribute to partners in the area that make up a major segment of their lead generation.
The foundation of our strategy for Gratitude Lodge depended on a website that was both user-friendly, conversion-focused, and fully optimized for SEO. We created a custom-built site that both communicated their mission and brand story to those searching for addiction treatment, while also serving as a valuable informational resource on the subject of addiction.
With a majority of users connecting with websites via their phones and tablets, creating a site that delivered the same experience on any platform was essential for us when designing the new Gratitude Lodge website. Our design team worked in a mobile-first, responsive approach to ensure that Gratitude Lodge’s story was never interrupted by annoying user experiences.