A healthy, locally-sourced casual restaurant and catering service based in Orange County, CA. aiming to grow their brand awareness and customer base. Our team worked with them to execute a complete rebrand, including two new websites, print materials, and digital content to support a comprehensive marketing strategy.
Fibites came to us with the goal of completely revamping their image from one that was too focused on fitness. We were inspired by their locally-sourced, ingredient-driven approach to food. Our team created a new brand package and slogan that focused on their commitment to providing fresh, quality food fast.
Precisely selected Web colors.
To showcase their exciting new brand and menu to the world, Fibites needed a new website. We took their new brand story and created a stunning, custom-built new site that put the focus on their ingredients and provided a sleek ordering system to their customers, giving them the same flexibility they’ve come to know from the Ftibites restaurants.
As part of the Fitbites rebrand, we ran several promotional campaigns to grow their brand awareness among key demographics in their service areas. These included bright, attention-grabbing design featuring their new branding, and included print, social, and email campaigns.
Naturally, a big part of rebranding is putting your new brand out where everyone can see it. Our design team took the revamped brand story of Fitbites and went to town, creating a ton of beautiful new pieces of social content to update their look across all social platforms.
As a restaurant with the goal of increasing brand awareness in their local community, print played a big role in our strategy for them. We created a fresh new menu and promotional flyers with the updated branding, in-store menus that showcased the new style and menu, and free-standing banners grab attention at their locations and get new customers in the door.
